Digital Marketing L5 WX
Objectives of the Programme Module
To lead the learner to an understanding of the historical, current and evolving role of digital
marketing.
To support the learner in identifying and evaluating examples of digital marketing strategies
across several industries.
To guide the learner in selecting and using appropriate monitoring tools for evaluation.
To lead the learner in developing digital marketing campaigns for suitable business clients or
industry.
To assist the learner to develop and demonstrate client management relationship skills.
To assist the learner to develop the academic and vocational language, literacy and
numeracy skills related to Business Studies (5M2102), eBusiness(5M0828) and
Marketing(5M2069).
To enable the learner to take responsibility for his or her own learning.
Target Award
QQI Office Administration – 5M1997
Start Date: 09-01-2024 Hours/week: 03 Hrs 45 Mins Duration: 20 weeks
NFQ Level 4 or equivalent when accessing a Level 5 programme.
CERFL proficiency at B2 for access to Level 5 courses for those whose first language is not English
Mature learner entry requirements available via the local ETB pathway
Additional requirements may apply to non-EU/EEA Applicants and may be subject to full international fees (Please refer to Information for International Learners)
*Each provider may have additional requirements, not outlined above.
Age Requirements
Minimum statutory school leaving age (16+)
Learning Aptitude
Applicants must have a motivation to learn, an interest in the subject and the ability to acquire the knowledge, skills and competencies set out in the course.
Previous Experience
Applicants must be able to demonstrate a moderate range of knowledge, skills and competencies relevant to the course, be able to work with responsibility and demonstrate the ability to work on their own initiative.
| Module | Award | Body |
|---|---|---|
| Digital Marketing | Digital Marketing (5N1364) | QQI |
1. Outline the unique characteristics of the web as a marketing medium
2. Differentiate digital marketing from traditional marketing practice
3. Identify digital marketing strategies and explain their integration with traditional marketing
4. Outline the stages of analysis, development, implementation and control of digital
marketing campaigns
5. Identify e-tools to include social media marketing, blogs, rich media, email marketing, search
engine optimization, online advertising and their application to digital marketing campaigns
6. Outline strengths and weaknesses across a range of e-tools
7. Develop customised digital marketing campaigns to include the use of e-tools
8. Evaluate the effectiveness of campaigns using analytical e-tools
9. Plan a digital marketing campaign from inception to completion
10. Choose appropriate e-tools to implement a digital marketing strategy
11. Monitor digital marketing campaigns and use e-tools to include web analytics, social media
monitoring and social bookmarking, to measure their effectiveness
12. Demonstrate a range of client management relationship skills to establish and maintain the
business-to-business process