Digital Marketing Skills – Micro Credential Course

Digital Marketing Skills – Micro Credential Course

The marketing environment has changed rapidly over the last decade. Marketing’s interaction with customers has shifted into digital media, where a business communicates directly to customers using digital platforms.

The aim of this programme is to provide the learner with the knowledge and skills to:
•Use a range of digital business tools and applications (Canva and Adobe Premiere-Pro) to enhance the customer experience and business productivity.
•Enhance the sales and marketing approach of a business by using digital platforms for digital sales and marketing.
•As part of the course two dedicated workshops (3 hours each workshop) will be provided for Search Engine Optimisation (SEO) and Photography.
The course would support the learning and development of the following key skills as identified from the Key Skills Cluster: –
Sales/Marketing
ICT
Media Graphics

Employability Statement: –
The course will provide the learner with the key digital skills required to work in a digital marketing environment in employment or self-employment. The course will also provide the learner with the opportunity to explore digital marketing and digital editing with a view to progressing to a third level course in the future. For learners that plan to progress to higher education, there is a progression path in the majority of 3rd level colleges and especially in SETU- Bachelor of Arts (Hons) in Marketing and Online Media.

Learner Education:-
NFQ Level 4 or equivalent when accessing a Level 5 programme. CERFL proficiency at B2 for access to Level 5 courses for those whose first language is not English Mature learner entry requirements available via the local ETB pathway Additional requirements may apply to non-EU/EEA Applicants and may be subject to full international fees (Please refer to Information for International Learners)

Learner Previous Experience: –
Applicants must be able to demonstrate a moderate rate of knowledge, skills and competencies relevant to the course, be able to work with responsibility and demonstrate the ability to work on their own initiative.